Dreamers Child Care Digital Platform
Targeted Clicks
Total Campaign Spend
Fridley Optimization Score
The Challenge
Drive facility tours and full student enrollments across two distinct geographic daycare locations in Fridley and Coon Rapids, MN, targeting parents actively searching for premium child care services.
Our Approach
Deployed a highly efficient Performance Max campaign for the Coon Rapids daycare center and targeted search campaigns for the Fridley child care facility, capturing both brand intent ('dreamers childcare') and generic local intent ('daycare near me'). Built a highly responsive site integrating county CCAP assistance tools and interactive tour booking forms.
The Results
What We Delivered.
- Generated over 46,200 targeted clicks across the lifetime of the account from parents actively seeking local MN childcare.
- Maintained exceptional Campaign Optimization Scores of 88% for the Fridley location and 81% for Coon Rapids.
- Successfully filled enrollment capacity across all childcare centers in Coon Rapids and Fridley.
Tech Stack
Gallery
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